Digital team empowerment
Marketing in the digital age needs to be enabled from within your organisation first.
Empowered partnership programme.
Our Empowered Partnerships programme is based around the discipline of Marketing Operations, whose primary goal is to organise the marketing function to maximise performance. Typically, this means that we will provide guidance on Marketing performance measurement, strategic planning guidance and execution, budgeting, process development, data compliance and use, professional development and marketing technology systems. Whatever help you need, whatever the gaps in your capabilities, we’ll be there - working as an active partner to help you accelerate your digital capabilities.
Our 12 pillars for digital acceleration.
Business model innovation
Strategy and planning
Measurement and analytics
Sales and marketing integration
Developing a digital mindset.
Marketing’s role has broadened. Forward-thinking leaders today are all too aware of the need to foster a digital mindset within their organisation - not merely provide a set of digital tools. Culture matters.
We are not simply consultants. We strive for synergy and find marketing evangelists from inside your company. We help to open their eyes and minds. We connect them. We train them. We coach them. We help them to make changes. Our aim is to make ourselves obsolete, as fast as we can.
Read our perspective on empowered organisations and our typical four stage working practice for client engagements.
Training for the future.
Great digital services and best in class marketing start with progressive internal teams. We develop bespoke development programmes for all areas of your business and for all levels. From innovation workshops for business leaders to practical training for the marketing team, we will work with you to close the skills gap in your organisation.
Our goal is to enable a process of continuous learning. Externally delivered sessions should only be 10 to 20 per cent of any programme. True understanding of complex topics and building ‘enterprise knowledge’ is achieved by taking a more diverse approach to learning.
Read our case study on how we enabled a global organisation to deliver world-class marketing.
Training & talent development
- Training courses
- Directed Self Learning
- Knowledge base
Decision making tools
- Readiness checklists
- Channel and leadership playbooks
- Workbook resources for best practice
- Strategy, Planning and Analytics framework
- SME education
- Pilots (cross functional project teams)
- Peer to Peer access