Digital team empowerment

Marketing in the digital age needs to be enabled from within your organisation first.

Empowered partnership programme.

Our Empowered Partnerships programme is based around the discipline of Marketing Operations, whose primary goal is to organise the marketing function to maximise performance. Typically, this means that we will provide guidance on Marketing performance measurement, strategic planning guidance and execution, budgeting, process development, data compliance and use, professional development and marketing technology systems. Whatever help you need, whatever the gaps in your capabilities, we’ll be there - working as an active partner to help you accelerate your digital capabilities.

Our 12 pillars for digital acceleration.

01

Talent management

02

Organisational structure

03

Cultural change

04

Business model innovation

05

Strategy and planning

06

Training

07

Measurement and analytics

08

Marketing operations

09

Knowledge sharing

10

Sales and marketing integration

11

Technology

12

Customer operations

Our 12 pillars for digital acceleration

Developing a digital mindset.

Marketing’s role has broadened. Forward-thinking leaders today are all too aware of the need to foster a digital mindset within their organisation - not merely provide a set of digital tools. Culture matters.

We are not simply consultants. We strive for synergy and find marketing evangelists from inside your company. We help to open their eyes and minds. We connect them. We train them. We coach them. We help them to make changes. Our aim is to make ourselves obsolete, as fast as we can.

Read our perspective on empowered organisations and our typical four stage working practice for client engagements.

Training for the future

Training for the future.

Great digital services and best in class marketing start with progressive internal teams. We develop bespoke development programmes for all areas of your business and for all levels. From innovation workshops for business leaders to practical training for the marketing team, we will work with you to close the skills gap in your organisation.

Our goal is to enable a process of continuous learning. Externally delivered sessions should only be 10 to 20 per cent of any programme. True understanding of complex topics and building ‘enterprise knowledge’ is achieved by taking a more diverse approach to learning.

Read our case study on how we enabled a global organisation to deliver world-class marketing.

Training & talent development

Knowledge (10%)

  • Training courses
  • Certification
  • Directed Self Learning
  • Knowledge base

Decision making tools

Enablement (20%)

  • Readiness checklists
  • Channel and leadership playbooks
  • Workbook resources for best practice
  • Strategy, Planning and Analytics framework

SME accessibility

Execution (70%)

  • SME education
  • Pilots (cross functional project teams)
  • Rotation
  • Mentoring
  • Peer to Peer access

Say hello

For an informal chat about your digital requirements, call us on 020 8050 0007, email hello@coherence.co.uk