Campaign delivery support for the UK’s largest provider of Junior ISAs.
Coherence supported Family Investments across a range of digital requirements. From generating campaigns and designing landing pages to implementing product page testing, we worked closely with Family Investments to come up with a brand new website strategy.
We collaborated with Family Investments’ internal teams to gain an in-depth knowledge of its customers. It was important to identify the precise questions or concerns they have when deciding on a product, so we could come up with the perfect testing strategy for evolving the conversion funnel.
The result? The most successful launch of the ‘Family Friendly Hotspots’ site that Family Investments had ever had.
Creating a fun viral campaign based on family data.
Transforming facts and figures into an interactive tool always poses a bit of a challenge. The real trick is to give the ‘boring’ data a captivating edge; to engage users, and to encourage sharing.
We explored various innovative approaches, helping Family Investments bring out the best side of data.
Beautiful, shareable infographics.
From data sourced from public data feeds, we created a set of infographics which could be used in print, email and shared on social channels.
Striving for the most effective conversion pages
Understanding how people engage with financial products was the key to optimising the way they engaged on the site. The campaign - heaped with plenty of multi-variate testing, heatmapping and screen recording – increased conversion by a healthy 36% in the first month alone.