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National Numeracy

National Numeracy sees five million interactions from UK adults keen to improve maths skills

Background image showing a calculator Some example screenshots of the National numeracy website on a tablet, desktop and mobile view.

Building deep user knowledge

Independent charity National Numeracy has seen five million interactions from over 210,000 UK adult learners taking its National Numeracy Challenge.
 
In line with its manifesto of promoting the importance of everyday maths, influencing public policy and providing practical ways to develop number skills, National Numeracy wanted to use the web to drive a key objective: improving the numeracy of every adult learner in the UK. 

It starts with an idea

In line with its manifesto of promoting the importance of everyday maths, influencing public policy and providing practical ways to develop number skills, National Numeracy wanted to use the web to drive a key objective: improving the numeracy of every adult learner in the UK. 

The first National Numeracy Day launched in 2018, supported by the online challenge designed to increase engagement in lifelong numeracy learning through an enhanced user experience. When the charity’s ambassador, TV personality and consumer champion Martin Lewis mentioned the challenge in media interviews, thousands more people signed up. 
 

Don't believe us?

Five million questions have been answered by those taking the online challenge in the two years since launch. 
National Numeracy’s own learning strategy is directly informed by user data and feeds into its overall understanding of UK adult numeracy levels. 

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How we did it

Through a combination of end user interviews, questionnaires, analytics, National Numeracy’s source data and stakeholder insight, Coherence developed a dual-stream programme based on its master design system™ framework:

Reach

A responsive Drupal website to provide clear points of differentiation for visitors with distinct needs such as employers, parents, carers, self-access learners and trainers.  A separate Drupal and Acquia Cohesion campaign website was built to handle PPC and ECRM landing points around National Numeracy Day. The CMS platform gives staff unprecedented power and flexibility to evolve their messaging and create a buzz around the day, as well as inspire people to register for the National Numeracy Challenge. 

Optimisation

The National Numeracy Challenge is a free, interactive learning quiz linked to both websites. This diagnostic tool is designed to benchmark ability through an adaptive test using algorithms that anticipate a user’s level. It positions challenging questions or consolidates questions based on correct or incorrect answers. By employing accessible language and visuals, the tool allows people with varying language capabilities to participate.

Mobile device displaying NN
NN challenge on device
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Coherence thought

An agile web strategy allows companies to optimise their proposition. National Numeracy’s interactive challenge drives thousands of users to ongoing learning end points while the data it accrues provides crucial insights, enabling the charity to continually offer the most effective approach to improving maths skills in manageable steps while building confidence along the way.