Our work / City & Guilds - The Oxford Group
Rapid development of a next generation optimised site with Drupal 8
Defining a new strategy to bring the Group’s capabilities to new markets
Coherence conducted workshops with senior marketing, sales and operational leaders to understand the messaging priorities required for the site and build an engagement strategy which would help to define the key user journeys required for the key persona groups.
As a brand with strong UK recognition, the Oxford Group’s strategy to explore new markets required the ability to create new language versions at short notice as opportunities arise and the sales strategy evolved. Not least, as a growing global brand operating in multiple markets and part of the City and Guilds Group, they needed a robust and secure platform comfortable supporting mid to large enterprises with multiple content editors and lots of content.
We used Drupal 8 to provide a robust, scalable solution with strong integrations into third party systems. It’s multi-language capabilities provides powerful support for its market-level content.
The power of the design pattern
In addition, we used the Acquia Cohesion Drupal Productivity Suite to design and build an extensive set of re-usable design patterns and functional components, that allowed the rapid development of a set of rich and diverse case study, service page and insight content layouts, enabling their editors to tell a story that was tailored to each client engagement.
With a challenging deadline driving the relaunch of their marketing and sales strategy, Coherence built and tested the master application, populating it with English language content in a four week design and build sprint.