Creating competition and increasing Alumni participation with a multi-view leaderboard.
London Business School rely on donations to ensure they can maintain their status as a leading global business school. During the strategy workshops with their marketing team, we investigated several ideas that would increase participation. We designed and built an animated leaderboard, with three different views so that alumni and users could see which classes were top of the rankings based on participation, donation amount and overall standing.
44,000 alumni, 80 events, 91 cities, and just one website to bring them all together.
On the back of our successful Reunion project, London Business School partnered with Coherence once again to create their next campaign site, World Alumni Celebration 2018. Each year around 80 networking events take place in cities around the world, ranging from intimate gatherings, to large-scale affairs attended by the Dean.
They rapidly needed an online presence that would engage attendees, enable alumni to see what events were taking place in their region and to start generating a buzz about the campaign.