Simplifying the user journey to highlight their solutions and services
Immediately attracting Mastek's target audience at whatever stage of a project they were at was no easy task. We undertook a series of in-depth user research sessions which were then compared alongside existing site analtyics to form an engagement strategy. As a result 3 engagement pillars were created each targeting different user groups. These were Create, Modernise and Recover.
This allows Mastek not only ensure that its users see the content most appropriate to their needs, but also allows for an ongoing persona analysis exercise through analytics segmented by both campaigns and channel sources.
Built on the powerful, secure foundations of Drupal
Only Drupal would give Mastek the flexibility they need moving forward, whilst meeting their high standards for security.
Combined with powerful workflow and multisite modules, Coherence created the portfolio on an infrastructure designed to support the organisation for many years.