Our work / National Numeracy
A suite of sites and tools aimed at improving Britain's numeracy levels.
Where to start?
Through a combination of end user interviews, questionnaires, analytics insights, National Numeracy source data and stakeholder insight we developed a dual stream programme.
We established a clear responsive Drupal website, designed to provide clean points of differentiation for users with distinct needs (employers, parents/carers, self access learners, trainers.) We developed a Drupal and DX8 campaign site in tandem to handle PPC and ECRM landing points with targeted messaging - all based around the annual National Numeracy day challenge, presenting a pre/during and post state through the CMS.
Learning from the learners
Two years later, and the challenge has posed over 5 million unique question points and driven hundreds of thousands of users onto ongoing learning end points. The data we collect goes on to develop NN’s insight into national numeracy levels and user needs.
unique question points since launch
people registered to improve their numeracy in 2018
workplaces and schools engaged
National Numeracy Day - inspiring thousands to take their first step towards improving their numeracy.
Working together, we created the National Numeracy Day campaign website, a site that enables National Numeracy to celebrate numbers and their everyday use in life. The CMS platform we have provided gives NN staff unprecedented power and flexibility to evolve their messaging and create a buzz about the event.
The inaugural event was a huge success and over 25,000 new people started their journey towards improved numeracy by registering to take the Challenge.